General Motors brands

US car maker; in this file only its former European brands, Vauxhall and Opel, are recorded.

General Motors owns 5 brands today: Chevrolet, GMC, Cadillac, Buick and Chevrolet GMC.

Founded
1908
Country
United States
Headquarters
Detroit

Brands General Motors owns today

Most registered first, each with its most registered models.

General Motors timeline

  1. Oldsmobile joined the new holding company.

  2. William Durant created General Motors as a holding company around Buick.

  3. GM bought the Cadillac Automobile Company for $4.5 million.

  4. Durant founded Chevrolet after leaving GM.

  5. GM bought Chevrolet Motor Company.

  6. GM bought Vauxhall Motors for $2,575,291.

  7. GM introduced Pontiac as a companion to Oakland.

  8. Bought 80% of Opel; 100% by 1931.

  9. GM bought 80% of Opel; it became sole shareholder by 1931.

  10. GM bought Holden's Motor Body Builders and merged it with GM Australia into General Motors-Holden's.

  11. Saturn was created as a new GM small-car company.

  12. GM agreed to buy 50% of Saab's car business for about $600 million.

  13. GM bought the Hummer brand name from AM General.

  14. GM took Saab to 100%.

  15. GM bought 20% of Fiat Auto Holdings under a master agreement with Fiat.

  16. GM bought 42.1% of GM Daewoo Auto & Technology for about $251 million.

  17. GM phased out Oldsmobile; the last car was built on 29 April 2004.

  18. GM and Fiat settled: GM paid about $2.0 billion and returned its FAH stake, ending the put option.

  19. GM raised its GM Daewoo stake to 50.9% and began consolidating it.

  20. GM cut its Suzuki stake from 20.4% to 3.7% and sold the rest of its Isuzu stake.

  21. Old GM and three subsidiaries filed Chapter 11 in New York.

  22. The new General Motors Company bought most of Old GM's assets in a 363 sale.

  23. GM decided to wind down Saturn.

  24. Tengzhong could not complete the Hummer purchase, so GM wound the brand down.

  25. GM sold Saab to Spyker Cars NV.

  26. GM finished winding down Pontiac, Saturn and Hummer in 2010.

  27. GM bought Cruise Automation, an autonomous driving company.

  28. Signed the master agreement to sell its European business to PSA.

  29. GM closed the sale of Opel and Vauxhall to PSA Group.

  30. GM filing: closed the sale of the Opel/Vauxhall business to PSA Group.

  31. GM announced the Holden brand would be retired, with sales ceasing by 2021.

  32. GM stopped funding Cruise's robotaxi work.

Brands General Motors used to own

Partners, not owners

Companies in an alliance or a shared company work together. None of them owns the others' brands.

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