General Motors brands
US car maker; in this file only its former European brands, Vauxhall and Opel, are recorded.
General Motors owns 5 brands today: Chevrolet, GMC, Cadillac, Buick and Chevrolet GMC.
- Founded
- 1908
- Country
- United States
- Headquarters
- Detroit
Brands General Motors owns today
Most registered first, each with its most registered models.
General Motors timeline
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Oldsmobile joined the new holding company.
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William Durant created General Motors as a holding company around Buick.
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GM bought the Cadillac Automobile Company for $4.5 million.
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Durant founded Chevrolet after leaving GM.
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GM bought Chevrolet Motor Company.
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GM bought Vauxhall Motors for $2,575,291.
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GM introduced Pontiac as a companion to Oakland.
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Bought 80% of Opel; 100% by 1931.
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GM bought 80% of Opel; it became sole shareholder by 1931.
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GM bought Holden's Motor Body Builders and merged it with GM Australia into General Motors-Holden's.
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Saturn was created as a new GM small-car company.
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GM agreed to buy 50% of Saab's car business for about $600 million.
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GM bought the Hummer brand name from AM General.
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GM took Saab to 100%.
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GM bought 20% of Fiat Auto Holdings under a master agreement with Fiat.
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GM bought 42.1% of GM Daewoo Auto & Technology for about $251 million.
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GM phased out Oldsmobile; the last car was built on 29 April 2004.
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GM and Fiat settled: GM paid about $2.0 billion and returned its FAH stake, ending the put option.
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GM raised its GM Daewoo stake to 50.9% and began consolidating it.
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GM cut its Suzuki stake from 20.4% to 3.7% and sold the rest of its Isuzu stake.
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Old GM and three subsidiaries filed Chapter 11 in New York.
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The new General Motors Company bought most of Old GM's assets in a 363 sale.
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GM decided to wind down Saturn.
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Tengzhong could not complete the Hummer purchase, so GM wound the brand down.
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GM sold Saab to Spyker Cars NV.
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GM finished winding down Pontiac, Saturn and Hummer in 2010.
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GM bought Cruise Automation, an autonomous driving company.
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Signed the master agreement to sell its European business to PSA.
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GM closed the sale of Opel and Vauxhall to PSA Group.
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GM filing: closed the sale of the Opel/Vauxhall business to PSA Group.
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GM announced the Holden brand would be retired, with sales ceasing by 2021.
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GM stopped funding Cruise's robotaxi work.
Brands General Motors used to own
Partners, not owners
Companies in an alliance or a shared company work together. None of them owns the others' brands.
- General Motors works with Fiat Group, 2000 to 2005.
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